Toronto, ON (November 8, 2010) – TSN continues to set new benchmarks for CFL television audiences with Saturday’s Saskatchewan-Edmonton game attracting an average audience of 1.35 million viewers – making it the most-watched regular season game in CFL history!
The record game cements the 2010 season as the most impressive regular season ever for the CFL in terms of television audiences. Audiences on TSN are up 35% compared to last season’s average audience. Highlighting the schedule were 14 games that recorded audiences of more than one million viewers.
The CFL ON TSN also saw significant growth in several key demographics with audience in the 18-34 demographic up 53% compared to last season!
A little birdie has told me that because the numbers are so high that TSN is going to be airing at least two preseason games next year. The little birdie believes they will be Rider games.
Good news for the League for sure.
I’m pretty sure that part of the ratings increase is due to the “Personal People Meter” pager-like device they started using August 31, 2009 to track veiwership. That’s why there was a large bump last year, but only for the last half of the season. So this is the first full season that the PPM’s have been used.
I was going to mention that, so the 35% increase is probably a bit of an exaggeration. On the brighter side, though, according to Chris Zelkovich (who used to post the numbers on his blog), CFL got a bigger bump from the ppm system than most other sports did.