A TV station is a waste because of the low activity it would have in the off-season.
However if NHL stations of teams like Leafs TV, teamed up with the local CFL team that would work just fine.
The only thing the CFL needs is for say TSN to have their extra channel(second channel) carry CFL only programming every day for 3-4 hours.
-Keep TSN as is right now, with it's coverage.
But during the week, have a daily 30-45 minute CFL show(advertise it on the regular TSN).
-Show complete replays of CFL games during the week.
-In the Off-season keep this station as it is right now, all this station is currently used for is to carry alternate programming for games that are blacked out.
-Show things like sounds of the game, hits of the week, plays of the week.
More of the "why I play" segments(from week 1 two thursday games)
-have a few player bio's, interviews.
THIS STATION IS ALREADY THERE!!! TSN CAN DO THIS EASILY!
The only cost for TSN is make the programming, contrary to popular beleive it isn't that hard as seen by the amount of stuff on TSN broadbrand.
if this was on a station like TSN-S then they could sell more commercial time(10 minutes an hour, :25-:30 :55-:00)
Just having a 40 Minute Program(in two 20 minute segments) + 2 5 minute Game stuff(highlights, sounds of the game stuff) That would run twice a day with a CFL game replay(like on Broadband) Between.
That's perfect, it's easy to do.
Use the CFL on TSN panel to host the show.
Interviews can be done by the Color commentator who is in several cities already to cover the game + Brian Williams + TSN correspondants(there is 1 in every CFL city).
If it's a slow week, then it's time to interview a team owner, Cohon, CFL official, Asper.