Winnipeg Radio station CJOB (Corus Entertainment) was celebrating like the dickens on-air today - when news came out that the station has negotiated a 7 year extension to provide bomber radio play-by-play.
Nothing that surprising. It was generally thought local all-sports radio outlet TSN1290 would put up a torrid battle to grab the radio game rights from CJOB.
Some good and bad aspects to this. Bomber CEO Wad Miller was basically wiping arses at CJOB. He basically owns the station. Can walk in with a load of paper and they'll instantly start giving away bomber tickets (like this week, heavy infestation of free tickets)
TSN was thought to be a favourite after the current rights expired. They already have a heavy bomber presence on their air - doing far more during the week than CJOB (other than the games themselves). CJOB has the games and Bob Irving's 1 hour (21 minutes when you subtract commercials and news) every week.
Gonna be some hang-dog faces at TSN this week.
7 years is a long chunk of time.
Bob Irving, who's around 69 or 70 will probably take the gauntlet for the next 3 or 4 years to be sure - unless he ends up like the radio cowboy in Edmonton who basically went insane.
CJOB, I suspect did a wonderful sales job on Miller's bombers; telling them that the football team would play second fiddle to the prime sports property in Manitoba - NHL's Winnipeg Jets. There could beup to 2 times per year when the Jets games go at the same time as bomber games - with CJOB there's no risk of derailing the broadcast or launching it on line or on one of the rights-holder's FM stations. Also, the thinking might be TSN won't drop their extensive coverage anyways cuz they're making money off it regardless of not having game-time rights.
Interesting times at Ridgemont High!