For me it's cuz of these reasons.
They play in Winnipeg, where my favorite NHL team is from. GO JETS GO!!!
There nickname is a combination of my parents VFL teams, the Catlon Blues and the Essendon Bombers
Their colors are that of the Alaska flag, Blue and Gold.
How abou yours, everyone?
on a another note:
When I came to the US in 1992, I saw a Jets/Rangers game and I liked them (Khabibulin is my favorite Jets player, I'm a goalie fan ) and my love for the Jets intensified after the move to Phoenix (who gives a fuck abou the NHL there???).