I always wonder why big corporations like Rogers are blowing their brains out on a sport like baseball. Losing millions in the process. While seeing interest in the sport decreasing each year regardless of what he does.
When they could have invested in a more popular truly national league like the CFL, for 1/20 of the cost, and at worst lose 1/20 of what they will on baseball. And have a chance with the salary cap and new TV deal and a winning team to make some money?
Like for what Rogers wants to pay Vernon Wells, he could have built a nice CFL stadium in the city of his choice, and put his own team in that stadium. He'd be gauranteed a team in a popular Canadian league, with good TV ratings, and the ability to have his company name advertised all across Canada.
Obviously Paul Godfrey suckered Rogers into buying the Jays, because Rogers was the Jays last chance for staying in Toronot. And its obvious to me Godfrey is the one prodding Rogers into spending all this money.
But the thing is Rogers will never make this money back. He's going to lose millions. Yet if he wanted exposure for his company across Canada, he could have spent waaay less on a CFL team, and gotten way better bang for his buck.
Rogers may not cable, but he don't know sports. Why our big Canadian corporations would rather try to blow their brains out on these American sports than invest in popular Canadian leagues is something I'll never understand.