While watching the Argos/Cats game on Monday, I was confronted with slick ads from CTV promoting the NFL with the emphasis on starting "SUNDAY at 1:00." They only had the guts to run these ads during halftime (I saw it at least 3 times) and not during the CFL game.
With TSN and CTV being controlled by the same corporation (CTV/Globemedia), it's not surprising that they would run promos for their sister stations. But Sunday at 1:00 just happens to be the starting time for the Als/Lions game on TSN...and TSN is running ads imploring football fans to watch the NFL instead? And not one word on the broadcast about the upcoming Sunday CFL double-header? No ads, no promotion, it's like the CFL doesn't exist...and this is the CFL host broadcaster!
We can only assume that CTV reciprocates and runs CFL Sunday promos on their network? Good luck!(But I have seen some GC promos during SB on CTV, and vice-versa.)
The most galling factor is CTV is using the tremendous 1-million Labour Day CFL audiences to draw viewers away from the CFL over to the NFL! Considering the poor 75,000-200,000 TV ratings the NFL usually gets in Canada, now they are reaching into the heart of Canada's football audience with TSN.
It is one thing for a network to broadcast ads for other network's programming, but to allow them to attempt to steal viewers away for a competing program in the same time slot? There is not another TV station on the planet which would allow this...unless their is something "funny" going on here.
Like the fix is in for the CFL, (at least amongst TSN/CTV/Globe & Mail, which TorStar owns a large % of). This conglomerate obviously see's more future profit margins with the NFL in Canada over the CFL...which they seem to be trying to tear-down and marginalize...while indoctrinating the NFL into Canada (with TSN's NFL/Canada Fantasy league ads on CFL broadcasts, for instance.) And no, the NFL or CTV doesn't pay for these promos. These would be classified as station promotions or public-service announcements, as TSN is restricted to 8-minutes of ads per hour (which they often exceed.)
I'm not saying the CFL braintrust got into bed with the devil by putting all their eggs in the TSN basket...but with these conflicting CTV/NFL ads and inconsistent promotion of the CFL, you begin to wonder? Isn't it about time for a detailed expose on some CFL dirt in the Globe & Mail?
Another scary item is that CTV is now controlling the CFL's broadband service. Have you tried to Live stream a CFL game lately? Good luck! Even if you want to pay for it.
It's almost like TSN has thrown in the towel and are saying "hey, we try to support the CFL, but what can we do? There is something bigger going on here..."
Frankly, TSN should be running promos for their CFL game at 1:00 Sunday, not for the NFL on CTV at 1:00 Sunday.