Here's an example from last year. I was in the States with the familly, and what came with the Grandkids Dairy Queen meal??? Plastic NFL Collector cups!
McDonalds sponsors various collectables with the NHL. So, Why can't the CFL market such stuff. Yeah, I know, they are really dust collectors, but, my Grandson asked the perfect question.
"Wow, these cups are cool, Grandpa, why doesn't Dairy Queen in Canada have BC Lion Cups?"
If we are supposed to be targeting the youth as future fans, why can't we market stuff like that?
Just a rant and rave for the day!