This is a great point. I will share some perspective on enhanced sports coverage, and hopefully more live sports when also not on the main media channels, as we are seeing all the more in the digital space.
Now here in late April there is merely another month before there will be more coverage in Canada and perhaps also in the US beyond the live games.
Also to your point, some preseason segments certainly would help greatly!
Down here in the US at least one can hope via CBS’ excellent digital platforms including CBS Sports HQ on 24/7 including via the CBS website.
Aside - too much of the media industry must have some really dated and ancient heads in charge, for they have been behaving as if it has been a novel concept since at least 2005 to put more live coverage on simply the internet. Such is only recently being done far more by companies with cable TV interests well behind the curve like Disney/ESPN and Comcast/NBC, to put what looks like a cable channel on the internet for access 24/7 instead of one of their stupid home-grown attempts at “regional sports networks” and the like still on cable systems with subpar coverage by homer talking heads and production quality that just might have been mediocre in about 1998.
There is plenty of airtime for CBS to fill down here for example, and based on some of the other reporting on various niche sports, we know they are filling time via Paramount’s digital platforms as noted in the thread linked below and in the streaming thread here.
Will there be any routine coverage of the CFL via FAST channels and other digital platforms in Canada, or will there be merely any given random channel on YouTube, on which last season Paul LaPolice did excellent breakdowns, for example?
In Canada of course TSN and RDS are aboard for coverage this season, but as noted also in the link, CTV coverage will be back for its second season.
But not exposing your league all over the digital space with live content, which is then run later after recording to be accessed on demand (i.e. YouTube or more on the league website) or on a loop accessible via a TV remote for when people are watching big screens late at night or when people are at work (we just got a new TV set up in our break area for example, and CBS Sports HQ can be accessed there as well), is a massive missed opportunity to expose and grow your league and brand!
The CFL does have a link via its website to its YouTube channel, but I think exposure must go well beyond merely on demand in the currently saturated and consolidating media market in 2025.
I would note that the channel has merely only 66K subscribers, and sure I will sign up now too.
That’s a solid number for any given independent content creator’s channel, but for a major professional league that’s below average in exposure on YouTube.