I’ll make a point for TV viewership now though I feel strongly that attendance need be the driver more than mere TV viewership and not the other way around even nearly as strongly.
For Ottawa at Edmonton on Friday night, ESPN2 showed the late game with 10PM start.
I never make it through these late games without falling asleep, but I did make to somewhere in the third quarter that started sometime near midnight.
Since I have caught games in the US on ESPN or otherwise since 2010 via pirate or official feeds, when it was not the TSN pirate feed, I have noticed a vast improvement in the quality of the advertising and names. The improvement started as I recall perhaps in 2017.
Now for games the advertisers are top flight with far fewer cheesy local homer cable ads thrown in there. We in the US see now, like last night, regular ads during CFL games by firms like IBM, Exxon Mobil, GMC, Burger King, Arby’s, Shell, Toyota, et cetera.
This reality would seem to indicate that the CFL indeed should draw more south of the border in ad revenue especially with the next deals for media rights.
On ESPN+ I’m not sure how the ads run, and that’s where I like many will be going via Disney+ next year anyway, but I figure, if not already, such top advertisers will be incorporated.
They buy large amounts of time for each season on the ESPN channels and beyond and allow for their promotion to run during CFL games because the brand is good and along the lines of their target demographics. If they didn’t feel that way, we’d be back to the homer bojack local corny ads like years ago.