hamilton sold 27,430 in 6 days notice of the game. not quite a sell-out, but still pretty good for a team that turned many fans off over the last 5 years.
perhaps all teams should start selling playoff tickets with season tickets, so if the team makes the playoffs, they have already sold as many playoff tickets as they have season ticket holders. if they dont host the playoff game, the buyer can either, get a refund, or put that money towards next seasons ticekts.
outside of season ticket holders, tho, the lack of sell-outs for both semi's, is a reflection of teams inability to properly market themselves, IMO.
something i think all teams can improve upon...with the exception of the riders, perhaps.