Cohon has a big problem in Toronto.
Its the sports columnists who don't cover the CFL as their gig.
Which are most
These guys haven't got a clue that the CFL even exists.
The rare time you hear or read them write about the league, its usually in negative tones.
And the things they do say have no basis in fact.
Damien Cox, a Rogers employee, today is pumping the Buffalo Bills game in Toronto on Sunday.
In the article he says Toronto hasn't had a "major" championship since the Blue jays.
Obviously relegating the Argos win to non importance.
And he's not the only one who shares this opinion.
In my opinon the league will never succeed in Toronto as long as the media treats it like it has a disease.
Baseball and basketball get kid glove treatement because they're considered "major league"
Even though its debatable either of these sports are much more popular then the Argos in Toronto.
I don't know what Cohon can do to get these guys like Simmons, Cox and the rest to respect the league.
But as long the CFL gets treated as a minor league by the Toronto media, it will always be minor league in Toronto.