I have noticed an increased alliance with the CFL and the Canadian Armed Forces over the past 10 years or so. TSN includes features and mentions during telecasts (especially with Glen Suitor), there is a huge presence during Grey Cup week, fly overs, seats at games (i.e. McGill stadium) are sometimes filled with CAF personnel, veterans tributes in November, and now a large group of CFL players are over at military bases in Ukraine and France with Brodie Lawson and a huge social media presence (Twitter, Snapchat, Instagram) #supportthetroops.
This post is not meant as criticism (obviously those defending our country deserve support and CFL players are giving up their time for this cause), nor do I want to engage in political debate, but really just curious as all this doesn't just happen by accident or coincidence (it doesn't happen in the NHL, for example), and I am a little too cynical to think this is strictly altruism (although I do believe it's a passion of Glen Suitor's). Does the CFL get sponsorship dollars for this? How much and from whom? The government of Canada? Who pays for all these players to fly overseas?https://twitter.com/Ticats/status/856156316229935105