I have done extensive research on the XFL and their properties including media, fan support, social media, and media partnership.
To a massive surprise the following is quite decent. There are extensive properties being created by XFL fans such as online fan forums, fan casts, daily/weekly media programs. Its quite impressive they have such a strong following for a league that has been on/off for 2 decades.
The demographics are very good as there are young/old fans located from all over the U.S.A
And all of them are excited for the partnership with the CFL as they see it being sort of their dream of being affiliated with a strong historic league.
I really see a growth for the CFL fans and XFL fans in a way that could be totally unique and ending up being a creation of another major professional north american sporting league.