For those that can't or won't pay for season's tickets because of the prices, what about sharing tickets?
Go to 4 or 5 home games, split it with friends, relatives, or colleagues at work.
It's common practice elsewhere. I was part of a group (one fourth) that put money down for Balsillie's Hamilton NHL bid. I couldn't afford all 40 home games.
I was in for four seats for 10 home games.