Here's what got circulated to members of the Alliance. It explains the why:
Dear Alliance members,
In 2006 we initiated the Roughrider Alliance. It was established as a Fan Club to carry on the previous great work by our Rider Rep program. The primary objective was ‘to engage and grow the Saskatchewan Roughrider Football Club fan base and effectively strengthen the relationship between the club and our great fans’. The Alliance was facilitated by committed Zone Captains around the Province of Saskatchewan. One of the benefits of being a member included a special website section offering exclusive features and stories.
In 2006 we had 1800 Alliance members. Today we have less than 500 members and yet our fan base continues to grow exponentially. The reason is simple…the explosion of Social Media. Our official Saskatchewan Roughrider Facebook page has almost 30,000 members. They engage with fellow Rider fans on a daily basis and ‘fan the flames of Rider passion’ all around the world. Fans using Facebook or Twitter continue to have increased interaction with each other, our players, our staff and even our VP of Football Operations and Head Coach Ken Miller. It has become clear that the needs of the fans and the club are being met through this new medium as the content we provide through these outlets is being populated throughout the social media world in over 70 countries.
Prior to the 2009 season, a league-wide mandate was passed to have all CFL teams consolidate their websites, to function under one provider and work as a team in partnership with CFL.ca. The new sites were launched and proved to be beneficial to all teams and their vast array of fans.
In 2010 as the Saskatchewan Roughrider Football Club celebrates our Centennial we will embrace social media and work hard through our partners to better connect with our fans. Our website, along with our partners at CFL.ca and Zu Communications in Saskatoon, will allow us to be a cutting age organization optimizing and consolidating our Fan Forum, Twitter and Facebook interaction.
As of June 1, 2010 we will replace the Alliance section of our website with a program to engage with our youth. This strategy is the key to our future success as we continue to strive to connect with our younger generation of fans. In addition, the Riderville forum will be open to all fans, have no membership fee, follow the same format as the rest of the CFL teams and be connected through the CFL.ca network.
After great consideration and examination of how we can best connect with our fans as well as deliver news via stories, pictures and videos, we have concluded that this change was imminent.
We thank you for your dedication and support of the Roughriders and have faith that all of you will continue to share your thoughts and views through the new mediums including the re-vamped fan forum, as well as our official Facebook and Twitter pages.
Thank you for your continued support,
Saskatchewan Roughrider Football Club Inc.