Long time reader here, occasional poster.
Reading the post on Beckham and whether or not the CFL should do something like that to get the attention of fans, the media, sponsors etc., got me thinking.
I certainly don't think there is much to be gained by signing away a big free agent from the NFl for bg bucks, and frankly I don't think the CFL's small M millionaires could afford it anyway.
But, as I was looking around the CFL website over the last few weeks it has really hit me how poor a job the CFL is doing marketing its product, particularly through its own website, to say nothing about the absolute lack of CFL advertizing in the off season on televsion, newspapers, radio, magazines, etc.
I mean, in the winter the website basically becomes a place where they re-hash the games that occured on week whatever, or they post stories on signings written in newspapers around the countries.
I just can't believe that a league with revenues in the millions, doesn't at least have a web strategy! I own my own company with 4 employees and we have a person who basically dedicates 50% of their time to updating our web site. This is the league with a guy who made a billion dollars in the computer industry for god sakes!
Why are there no "real-time" stories on CFL grad's like Jeff Garcia or Joe Horn who have played key roles in getting their NFL teams to the play-offs?!
Why are there no features on or Israel Idonje or other Canadians who are playing key roles for their teams in the NFL play-offs?!
Where are the feature stories on the Canadians making a splash during the college bowl season in the States, many of whom will become future CFL'ers?! For example, Boise State, who just played in the Fiesta Bowl (which some are saying is the greatest college game ever played!) had 4 Canadians on the roster!
The Eskimos just had their long-snapper signed to a try-out contest for the Packers...a team with a CFL grad (from my hometown of Regina) who was 4th in punting average in his rookie NFL season...it goes on and own.
It just defies logic that the CFL disappears from the larger public consciousness from December until July. No wonder sponsors are puting in money like we see in Australia with their rugby, soccor and aussie rules football leagues.
The only time the CFL ever does TV is during its own games. Ok, maybe the CFL can't afford TV advertizing in the off-season. Fine, but at least make your own website a year round gathering place for fans to celebrate everything that is Canadian and football. It costs pennies! They could learn a ton from NHL.com in that regard.
As an aside, I've never understood the logic behind advertizing the next CFL game while watching a telecast of the current one...just get your announcers to do an on-air mention a few times. Run the commercial during the Desperate Housewives or Grey's Anatomy or whatever reality show is the current craze...when people who are not plugged into the leage already are watching television.
That's the end of my rant. Sorry, but as a fan who loves the game and the CFL, they could certainly do better in this area. I hope they can improve on this in future so that many more people can embrace the game to the same extent that most of you who are activ on the forum do.