We call it "apathy".

Definition of Apathy

ap·a·thy

NOUN:

  1. Lack of interest or concern, especially regarding matters of general importance or appeal; indifference.
  2. Lack of emotion or feeling; impassiveness
    A good example was last night’s game. I tell you I would die for the opportunity to don the black and gold and take the field at Ivor Wynne Stadium. In fact, I would do it for free. Cause I am the opposite of apathetic towards this franchise, not so much this current team.