We saw a small potential last year at BMO field with the "on field Argos logo" electronically televised during the broadcast.
This electronic technology should be looked at because sideline banners, electronic down markers, Field advertising can all be coordinated and sold as an advertising medium but it must be coordinated with all parties. Electronic down markers could have advertising imbedded within and then change before the play.
I think the CFL, teams and TSN could be pioneers in Canada with this technology and with a coordinated policy maximize advertising revenue for all.
During a broadcast the on field advertising or sideline banners can be tailored to what part of the country you are from so says the article.
I can see this being important with regional beer suppliers or similar type companies. It can be in French or English. You could also change for the English Irish broadcasts and sell something that they would be interested in. Companies can purchase time on these sideline banners and have different advertisements at the same time broadcast over TSN. ESPN might like this option and with a US television panel (Flutie as an example for US broadcasts) make inroads into viewership and CFL value for them.
Point is if we want the league to have a larger TV contract then this needs to be coordinated between the league and TSN.
Does anyone have any other ideas to maximize revenue and what did you think of the electronic Argos logo last year. I couldn't tell the differencehttp://www.economist.com/node/273879