In the first year of their Toronto experiment, the Buffalo Bills aren't impacting the amount of media coverage the Toronto Argos are receiving.
While the Bills are gearing up for the start of the NFL regular season - which will include a game in Toronto - southern Ontario media outlets are not diminishing their coverage of the Argos.
"We have made an attempt to pay a lot more attention to the Argos this year," said Toronto Star sports editor Mike Simpson.
The Toronto Sun and Toronto Star are the two most important media outlets to the Argos.
Each daily newspaper has a beat writer covering the team - at home and on the road.
When the Bills began their five-year Toronto plan this summer - playing eight games during that span, including a regular-season tilt each year - there was thought the NFL would receive expanded media coverage in the Argos backyard.
With limited space and reporters in the newspaper world, expanded Bills coverage could definitely hurt the amount of stories Toronto's CFL squad receives.
But after the Bills' pre-season game against Pittsburgh failed to attract a sell-out crowd at Rogers Centre this month - garnering an announced attendance of 48,434, about 5,000 below capacity - the Bills bandwagon isn't full of reporters.
"After a luke-warm reception for the pre-season game ... no expanded (Bills) coverage (this year)," said Toronto Sun sports editor Dave Fuller.
"(It's) status quo, just like last year. The Argos are going to get a bigger billing (than the Bills)."
Fuller admits he will likely have a reporter at most Bills home games in Buffalo this fall.
The Toronto Star doesn't seem to be at that point right now.
"We will certainly go to the home opener," said Simpson.
"We will cover (the Bills) a little more. (But) in this market, people are very interested in the Argos and expect us to cover that team first."