Congrats to the team on a great season... now its marketing's turn to take over. They've got to use the momentum of the Grey Cup to start selling tickets and promoting the team. Hockey is taking over again and it will take a while to rebuild momentum for the Lions heading into next summer. IMO they should be using this time to sell as many season tickets and flex passes as they can.
On a similar note, I think there is a huge potential for Christmas gift sales which the team does not ever seem to take advantage of. I think they should be promoting the flex packs as a x-mas gift for the whole family or for small groups. (Flex packs are a great deal for those who don't want to commit to season tickets - e.g. 10 bronze tickets for $190 or 10 gold for $380 - and the tickets can be used in any combination for any games).
I think the Lions should set up a small booth in one of the malls heading up to x-mas. They could sell seasons tickets, flex packs, 3-game packs, and Lions gear. There could be occassional visits by players and/or Felions and perhaps even the Grey Cup. This would not only help to sell tickets but it would be good to make sure the Lions aren't forgotten until next summer.
Anyway, just my two cents... what do you think?