• Should the CFL redesign its logo?
• Is it time for a new Grey Cup for the next 100 years?
• Should the Eskies go to the green helmets full time?
The CFL logo is a very well designed logo. It's simple, clean, easy to read, and clearly identifiable. There is no doubt what it represents. But it's also very perky, perhaps a bit whimsical or quaint, and lacks reverential seriousness and gravitas. It would be the perfect logo for the CFL if the league was only 5 years old. The league is actually 56 years old. It needs a logo that better reflects the long and storied history of the league, and gives it a branding that says venerable, historical, professional, and excellent. I believe this would go a long way towards redefining the CFL for southern Ontario, where the current overly youthful branding is not working as well as it does elsewhere in Canada.
The Grey Cup has something the CFL logo does not: heft and weight. Both in terms of actual physical size and historical significance. But it's massive, and it looks as if it's been designed by a committee who wants to leave nobody out. Most championship trophies are a quarter of the size, and most are VERY beautiful, if not works of fine craftsmanship. In fact, most appear to focus more on beauty and quality than any other determining factor. Take, for example, the AFL premiership cup:
This cup is really attractive, much smaller than the Grey Cup, yet just as revered and coveted in Australia. It doesn't make any attempt to list every player on the cup, so it doesn't need massive added on layers to make room for more names. It's also much less likely to be broken and can be easily moved around by a single person. As an added bonus, knock off cups are packaged and sold to the public, so every fan can have one on their mantle if they want one. In this day and age, where everything is available (or should be available) on line, it's no longer necessary to engrave all those names on the cup. What's needed is a redesigned cup that is uniquely Canadian, yet updated to reflect a new reality and dynamic culture, and is actually a really attractive cup that people would love to own. It could create a whole new mini-market and give the CFL an opportunity to have a permanent conversation piece in many homes. Think elegant.
The Eskies green helmets give the team a really unique look. It also makes it look a little more bad-ass than the old yellow gold helmets. It's time to make the change permanently and give the team a colour scheme it can own, instead of sharing it with the Green Bay Packers. I believe it will help the Eskie and CFL brand in the states — which is important to grow to attract players, perhaps sponsorship dollars from international corporations, and potential broadcast revenue. It's time to retire the the yellow. Go bold with dark green. Own it.