I was just looking through the Timmy's website... no particular reason... and I came across a little blurb that said sponsor of the CFL. So I clicked on it, and it says:
Canadian Football League
For over 10 years, Tim Hortons has been honoured to partner with the Canadian Football League (CFL) as a major sponsor. In conjunction with the league sponsorship, Tim Hortons is also sponsoring all eight CFL teams on a regional level for the 2008 football season. In addition, Tim Hortons is excited to sponsor of this year's CFL playoffs and the Grey Cup championship. The 2008 Grey Cup will be held in Monteal on November 23rd, 2008.
Link to Timmy's site
I'm wondering what this sponsorship entails. Is Scotiabank no longer the major name in the playoffs? I think it's pretty awesome that Timmy's is stepping up though... It does have a fair bit of Canadiana clout.
Had anyone heard of this before? Or am I just way behind in the news?