Guelph’s downtown will play a significant role in the venture, Lowe said, with the possibility of game-day street parties being explored by the Ticats, the Downtown Guelph Business Association and the city.
“The Ticats are very interested in promoting downtown Guelph,? Williams said. “We think that we have a lot of unique amenities down here. If people are going to drive up from Hamilton they might like to see something that is particularly Guelphish.?
With games on Saturdays, the downtown will have more available parking for those visitors. Tailgate parties and a shuttle bus service are among the possibilities.
“We’re thinking big now,? Williams said. “We can envision a family-friendly kid’s area with inflatables at the splash pad. Maybe there’s a music stage set up on Macdonell Street, and a big screen TV to show the game. And maybe there’s another area in St. George’s Square that’s a little bit quieter, but festive nevertheless.?
“Everyone is looking at this in the best possible manner about how this is going to help the city build, as well as grow our brand and our product in the region,? Lowe said. “The reality is we have to be a regional team. It’s always been a part of our objectives to grow regionally, and this gives us an opportunity at regionalization. I’m calling it regionalization on steroids.?
The team is planning a major launch event tentatively scheduled for mid-February. Information on ticket sales in the Guelph region will be rolled out in connection with that event.[url=http://www.guelphmercury.com/news/local/article/878306--ticats-guelph-marketing-lead-by-university-of-guelph-alumni#.UQqHzyV3s7I.facebook]http://www.guelphmercury.com/news/local ... I.facebook[/url]