Aug 02, 2007 10:33 ET
Molson Kicks Off Limited Edition Carling Hamilton Tiger-Cats 18-Pack
TORONTO, ONTARIO--(Marketwire - Aug. 2, 2007) - Molson and the Hamilton Tiger-Cats have teamed up to launch a limited edition Carling Tiger-Cats Pack, an 18-bottle case that includes the chance to win home-game tickets.
The specially-marked case is available at The Beer Store in select locations across the Hamilton region through the remainder of the season. Ticats fans can pick-up the new 18-pack, which includes details on how to win tickets to their team's home games. The Carling Tiger-Cats pack is priced at just $18 (plus deposit).
"Molson has a strong community focus and this partnership is another way to highlight that commitment," says Brian Campbell, Molson Sales Manager, South Central Ontario. "We've enjoyed a great relationship with the Ticats and this limited edition pack is a unique way to celebrate and rally the fans in support of the team."
The launch of the limited edition Carling Tiger-Cats 18-bottle pack and partnership will take place on Friday, August 3 outside of Ivor Wynne Stadium with a rally and tailgate party. Special Carling events will be held throughout August, culminating in a final tailgate party, rally and grand prize giveaways at the Labour Day Ticats game against the Toronto Argonauts on September 3.
For more information on the limited edition 18-bottle pack visit www.carlingchoice.ca. Molson Canadian will also support Hamilton's favourite team with in-venue and in-bar promotions across the region.
With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's preferred brewer. The Company proudly offers the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, Foster's Lager and Tiger. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.[/i]
Check out the cool ad http://www.carlingchoice.ca/