I agree with Reverend, I like the special tickets for Season Ticket Holders. They're collectibles in themselves. Unfortunately the Ticats can't use the 'better on-field talent' excuse this year, because they're good intentions last year didn't work out. It's only fair that if they charge 'only 2 bucks' more per ticket, a small part of that goes towards producing nicer tickets.
Ultimately they probably won't, because it's not something that will offer them returns. At best, two or three people in the whole stadium will make their decision to renew or not based on whether the tickets are nice or not. However it's the little things that help a fan feel appreciated so in the long run I think the extra money spent here pays off.
whoknows is right, the Argos did raise prices in 'premium seating areas' that is basically aimed at the corporate crowd. Two of the areas are right on the field itself, but the third area, 2nd level in the south endzone, has a large contingent of season ticket holders who have been there for many years. When these fans protested the 89% increase to their prices, the Argos incredibly listened and rescinded the increase, for past season ticket holders.
As a fan of the CFL I want to see all clubs do well, and I hope most Ticat STH's resubscribe, but one comment.... I'm not sure how 'average season ticket holder price' works, noone can unless they know the number of seats sold at each price for each club, but the Ticats prices are on PAR or HIGHER than almost every other CFL club except for Montreal, for obvious reasons. They are NOT one of the 'lowest' as far as prices go.