I think this is really good marketing by the club. A good move by Molson's too!!
Cats brew up promotional frenzy with Molson's
Hamilton can expect to hear the Tigers roar in an unprecedented fashion over the next eight weeks as the club makes a concerted bid to add significantly to its current 14,500 season ticket base.
The new downtown offices are just part of a four-prong announcement by the club. Other details include:
A major new sponsorship with Molson's Brewery which ends the club's long involvement with Labatts. As part of the pact, the club will hold a number of promotional events with Molson and sell the brewery's products exclusively at Ivor Wynne Stadium.
A two-week Paint the Town Black and Gold promotional blitz for later this month which will give Hamiltonians two to three chances a day to meet the club's marquee players at various locations and win prizes.
In what the organization hopes will become an annual event, the Ticats will hold a State of the Franchise Night tentatively set for May 9th which will give Tabbie fans a chance to pose questions directly to owner Bob Young, club president Scott Mitchell, GM Marcel Desjardins, head coach Charlie Taaffe and the rest of his coaching staff and players. The event is expected to take place at the Hamilton Convention Centre.
The Cats also plan to launch a six-figure advertising campaign this week leading up to the start of the June 2 training camp, expected to be held for the fourth year at McMaster University.
The Cat president wouldn't disclose what the new beer partnership is worth other than that it is significant.
"Molson really came in aggressively and portrayed how important our business was to them, it was a major financial commitment on their behalf and we're excited to do some things with them to leverage our brand with them," he said.
Mitchell said the organization is excited about the Paint the Town Black and Gold, expected to take place April 16 to 27.
"It's a new fun thing. I don't think anyone around the league has done something like this for some time or if they ever have.
"It's going to be fun. It's something for us to get all our players out in the community. It's going to give us a chance to get involved in the community and do a lot of fun, corporate and community events," he said.
Mitchell said State of the Franchise will be a chance to let prospective fans provide some input.
"We don't get a chance to portray our thoughts directly to the fans all that often. More than anything else it is meant to be a fun event and the ability for our fans to meet the people involved in the organization."