Great story in the Globe & Mail on how the Pittsburgh Steelers are the most powerful "brand" among local fans in comparison to all other NFL cities.
The brand describes a team that is "strong, tough & hardworking....like it's fans and the city"
Sound famaliar?
I hope I got the link correct.
[url=http://www.reportonbusiness.com/servlet/story/RTGAM.20071106.wsportsbrands1106/BNStory/robMarketing/home]http://www.reportonbusiness.com/servlet ... eting/home[/url]