A friend of mine did the math, but here it is: (in his words)
[i]Our last winning season (if you want to call it that) was 2004 when we were 9-8-1.
Since then our team record is 38 wins and 81 losses that's a winning percentage of .319 in 7 years.[/i]
So, assuming my friend's calculations are correct, I think anything the upper management does at this point to change this stagnancy is totally justified. (however creative or "out of the box" thinking it may be)
Something has to change for the long haul 8)