The "new" USFL

Keep hearing/reading things about this "new" USFL.
I say if it does ever actually come into existence, it fails faster than the now defunct UFL has done.

What part of NFL as well as NCAA College Football popularity do these other people cooking up these new league schemes not understand? Heck, even the Arena Football League has stumbled and floundered these past few years, and it is at least different enough from the regular gridiron game to squeak by financially and sort of maintain a fan base.....but barely.