"Alongside Prime, Amazon offers a parallel way of attracting young, digitally peripatetic types that sports leagues are desperate to reach."
This is an interesting article from The Economist about Amazon and streaming sports in general, and streaming NFL games in particular. I think it pretty much nails where the market is going. I'd love to see a CFL (or maybe a CXFL) game of the week streamed on the full Amazon network. I believe it would eventually be a great revenue stream for the league.
You can listen to the entire audio version of the article here: