I don’t like it because it rewards individual achievements in a team game. Sure a receiver catches a touchdown pass, but what about the other receivers who helped him get open, the quarterback who threw it, the o-line and backs who gave him time to throw, and the coach who called the play?
The individual award is the stat they get, and the honours they receive at the end of the season. Other than that, the pride they feel in helping their team win the game should be more than enough.
I guess teams that rarely win might find this helpful to keep their players motivated. But the good teams should stay away from it, and stay professional. This reminds me of those players who celebrate a touchdown when their team is losing 45-8 with 30 seconds left.
I hope the Ticats never adopt this.