The Alouettes just launch a comic strip featuring TouchÃ©, the mascott.
Intended for the young ones, the comic strip roughly teach how the game of football is played, team spirit and other interesting stuff related to football.
Through TouchÃ©'s adventure, the Als wish to generate interest for football at a young age. Kids are the players and fans of tomorrow, they say.
What are your thoughts on this? Great idea to develop future interest in the sport or cheap marketing idea aimed at kids? I kinda like the idea. Especially if it teaches the young ones how important teamwork, team spirit and having fun when playing are.