The Cable Industry In A Nutshell Since 2000
It’s also worth mentioning and never forgetting that the cable industry,
even in its rollout of high-speed internet starting about 2000 as was very profitable for them especially given all its subsidies,
essentially forestalled the ultimate outcome circa 2021 as otherwise during the Great Recession in 2010 they lost cable TV subscribers for the first time ever.
It was also from about 2007 or so that some competition emerged from the former telephone companies like Verizon and AT&T, as well as enhanced offerings from satellite TV, which all delivered mixed results.
I’ve mentioned this point before, but the cable industry simply chalked that business decline up to the recession and not their already lousy product that was overpriced for years, and mind you this was before those “regional sports networks” cost very much if they were present at all on cable bills.
The industry continued to try to sell those “bundles” and did not innovate.
Peak cable was roughly about 2013 around the time “Breaking Bad” finished.
After that, the industry basically was just forestalling innovation by NOT investing in the broadband infrastructure or slimmer offerings without all the needless channels, increasing informercials all the while every year.
The pandemic finally forced them to invest properly in broadband infrastructure in 2020 (along with additional government subsidies and incentives).
Most alarming, there during the pandemic for a solid two years, the cable industry had a captive audience en masse for the first time ever.
Even then they got greedy during a recession and blew the opportunity to increase market share and then lost business to competitors instead of overhauling their delivery model, which they only belatedly began to do in 2022, but it was too late.
Even in 2022, the delusional and prevailing thinking was that subscribers would keep their cable packages and simply add on streaming subscriptions each for a few dollars more per month, or worse that they could coerce people into doing so by shifting content like live sports more onto streaming, but the public had had enough of the cable industry for a very long time.
For example, I would not trust Comcast ever again lest the deal were a $10 per month trial for a year all things included, which of course is not happening.
Mind you I’m the same guy who would have still happily paid $70 per month for my basic channels and internet status quo before I left in 2021, when my bill had soared to $133 per month to almost double what it was in 2018, but nope, that offer from me is long since well off the table.