Some media outfits are still trying to push expensive annual prepaid deals ($200 and up PLUS unstable offerings of the desired LIVE sports content, which reminds me I can cut my cell phone bill again in two months now that I am going off contract), which may or may not work, along with DOUBLE paywalls for subscriptions to content, which does not work.
Here’s a review of that history since the UFC tried that practice starting in 2018.
Any company offering subscriptions on more than ONE paywall is an automatic LOSER and FAIL for most people, for it’s simply bad business as opposed to all the available alternatives to grow subscriptions and viewership.