Outside of the football game itself, I think the best sports show is 'NFL Films' Produced by Steve Sabol.
I grew up watching those films and I think that show is what made me more of a football fan than a hockey fan. They would pick one game every week and give insights that you wouldn't get in a normal broadcast. The camera angles, music, and overly melo-dramatic narration all helped to give football an aura of being something bigger than it actually is.
I'd like to see the CFL and one of the home grown networks produce something similar. I think it would help to create more interest amongst those who haven't yet discovered how exciting the CFL can be.