Go big or go home. I think coming out the gate now with a bold aggressive plan will do a lot to restore confidence in the league and that management is appreciative of the looming crisis and dealing with it in head on.
MLS spent the last 20 years on its march to its current size and will probably by at 32 by 2025ish. I dont think setting a goal of 40 by 40 (forty teams by 2040) is out of the question, if we are willing to consider US and Latin American markets, which could generate the cash needed to help pay for Canadian stadiums.
Clearly the CFL needs to have a come to Jesus convo with the big 3 but in particular Toronto. We still have time and if the league is doing serious market research into GTA and looking at options we're in trouble.
Cuz if we think the NFL won't turn it's gaze north here is numbers that should frighten and anger us and illustrates just how much work the CFL has to do but also a glimmer of the potential market size we could potentially tap into:
following are Canadian media ratings
CFL week 1 2019 avg per game viewers 523k
NFL week 1 2020 avg per game viewers 663k
Grey Cup 2019 1,081,000 viewers
NFL 2020 first game of the of the 903k viewers with total unique viewers at 4.5 million.
That's a lot of people who clearly are interested in football just not what the CFL is selling currently. We should also be concerned given the way the larger markets have managed things how many more fans will be lost to the NFL because we didn't run a season?
Getting serious about Toronto now needs be a much larger priority than the BOG, the owners, etc are currently doing anything about. The crisis next year wont just be loss of revenue from this year but likely loss of revenue from not playing this year, just like any sports league has seen when they cancel a season due to strikes, MLB in the 90's and more recently the NHL.
This will continue to erode confidence in the league the longer the league does not respond with how they intend to tackle the current crisis. Failure to do so soon I fear will invite additional trouble for us in the future.