just to expand a bit further on why the CFL needs a weekly game on CTV ( plus playoffs and grey cup );
currently, the CFL does not have a weekly ‘flagship’ show.
the NHL has hockey night in canada. same day, same time, same channel every week. you see the leafs draw 700,000 viewers from sunday-friday when on global or sportsnet, but they get 1.3M viewers for their ‘flagship’ show.
the NFL has MNF as it’s ‘flagship show’. higher ratings and on a mainstream channel. not specialty channel.
the CFL draws 750,000 viewers each game, but does not have a flagship show.
sure, TSN puts a little effort in marketing FNF, but what is different about it? same channel as the rest. same production values. same panel. same announcers. same opening song. nothing makes it more ‘must-see’ than the other games.
i feel, with a weekly show on CTV, you’ll see the ‘flagship’ show will outdraw the regular TSN games. my guess is 1 million viewers or more every week for the ‘flagship’ show. whether that means moving FNF to CTV, or creating a saturday afternoon show on CTV, it doesnt matter. if a casual sports fan is going to watch only 1 football game per week, it is likely to be the ‘flagship’ show on the mainstream channel with the big-game feel of the panel live from the stadium, more cameras, better announcers, etc.
5 years later, the CFL has a much higher valued brand than it currently does, as it can put up for bids, it’s 3 regular weekly shows drawing 750,000/game, plus it’s flagship broadcast which draws over 1 million/week, plus playoffs and grey cup broadcasts.
heck, they could even sell them as 2 different properties - flagship show plus playoffs and grey cup for one price, and the 3 weekly games to another network for a different price - if it brings more money.
that is when you’ll see the CFL making $50M/year or more on it’s TV contract.