Selling the Naming Rights to Grey Cup?

Take a look at this link:

[url=http://www.sportsnet.ca/football/cfl/article.jsp?content=20070215_093331_4936]http://www.sportsnet.ca/football/cfl/ar ... 93331_4936[/url]

I'm not too thrilled about the idea to be quite honest.

I voted 'yes'

....The reason being is that they are only 'leasing' the priviledge to attach their brand to the Grey Cup......The Grey Cup will always be the Grey Cup...

....to me it's really not a biggie....

..if it brings good coin in, why not?.....money makes leagues like the CFL work....the need for incoming revenues is a fact of life... :smiley: