Seagram Coolers Sponsor the Hamilton Tiger-Cats

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The sponsorship grants Seagram exclusive pouring rights in the spirit-based cooler category at all concession stands, private boxes and suites where alcohol is sold throughout the stadium. The partnership also provides Seagram with in-stadium signage during each Ticats preseason, regular season and playoff home games.
The sponsorship deal, which runs through the entirety of the 2013 season, is the first major sponsorship of this kind for Seagram

Very Cool :thup: er !

This is just the start of getting their foot in the door for the New Stadium, many more sponsors are on there way !

If you build it, they will come !