... or at least it's high time to revamp this horribly exclusionary, ill-conceived contest.
I'm talking about the 'Safeway Touchdown to Win' promotion which is incorrectly and embarrassingly labeled as a CFL contest. It is not. It is only for fans from Manitoba west (west of Thunder Bay if you want to get technical). Way to shut out the East! It has NOTHING to do with Hamilton, Toronto, Montreal and (eventually) Ottawa. And think of the impact if someone from Moncton had a chance to win what with the first Reg Season game going there this fall!
There was so much talk about doing things to drive interest and exposure in the Ontario markets in the past. Yet this promotion does nothing at all for the fans in the East - regardless of which team they back. As it has done for years now!! Season after season, week after week, game after game we see names of winners coming from BC, Alberta, Sask and Manitoba. And those in the East simply look on and say 'What the heck is that all about? We don't have Safeways! Why can't we play?'
What a ridiculously wasted opportunity. How can any Marketing person worth their salt say 'we need to promote our game in markets that are struggling (especially Toronto) by creating exposure, generating interest and offering an incentive' and then turn around and completely ignore that market with a contest such as this folly.
I want to know "why?" And I'd like to hear a really good (ie. not PR-speak ... I'll read right through that, it's what I do) reason for this. Because I can tell you that seeing that during a game only increases to tick me off every time I see it. Not because I can't even enter, but because of it's sheer and utter stupidity.
The only reason I can think of for why this sham still goes on is that some long term deal was signed but someone with no foresight. And likely with a clause that no Eastern partner (Longos? Fortinos? They don't have those out West) has been brought on board. Sigh... Narrow minded thinking at best.