You (all of us collectively) have the power!
Rogers promotes the Bills because they think that is what their customers want. If you, everyone of you, every time you interact with Rogers point out to them that that is not what you want, they will get the message.
The odd thing is that Rogers don’t get Canada. It is part of what we all dislike about Toronto because that is where this taking-Canada-for-granted thing is centered.
Canada is an artificial construct created by the commitment of great Canadians dating back to Sir John A. Macdonald. We only get to keep this creation if we work on it every day.
You don’t have to get mad at the Rogers guys for not understanding Canada, you have to pity them.
But you also have to educate them by pointing out, over and over again, that the majority of Canadians do get Canada and we want to protect it from the tidal wave of US culture that comes crashing in every day.
So do your bit and remind every Rogers employee you interact with every day that you want them to stand up for Canada and all things Canadian. Including the Argos.