Research - Truckers and CFL Fan Base Growth

There are five key CFL viewer segments in Canada based on Environics Analytics PRIZM5 Segments Research. If you scroll down the page a bit you will see CFL fan base can be categorized into one of 5 segments in Canada. This research leads me to believe that truckers and associations like the Canadian Truckers Association should be active marketing and sponsor partners. And, if what this research says is true, truck stops might also be a major retail marketing touch point for the CFL across the country (and that also means Toronto).

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