Seems that business people are not on board with this. Could be a first real big challenge for Mark Cohon to deal with if the owners want this to happen. And Scotiabank is opting out of naming rights for the East and West finals. Maybe not the way to go.http://www.thestar.com/Sports/article/230317
No reason it couldn't be called the "Scotia Bank Grey Cup" or whatever. As long as Grey Cup stays in the name I can't see why it would be a huge issue. Sure maybe some media would refuse to use the full name but if it is a long-term agreement of the name the brand association will happen anyway. Just make sure you sell it to a Canadian company.