Live… And PVR to watch again later. It’s amazing what you can pick up watching a second time later… Once you know the results, you watch the game differently.
On another note, viewers should not discount the importance of advertising revenues. Ultimately, television stations use these advertising revenues to secure exclusive rights just like TSN does. And the main benefactor of these revenues is the CFL TEAMS. I believe the new television deal the CFL has secured with TSN will put $4 million extra revenue per team per year in the new 9 team league. That’s huge!
So I for one will watch the Wendy’s add once or twice, and put up with it…
Exactly my thoughts as well. Yes, seeing the same ad multiple times is very annoying, but if that's what the advertisers are wanting to pay TSN to do, allowing TSN to broadcast every CFL game, I don't have a problem with it, even if it does leave me with a few sound bites from the ads running through my head. (And that's the point, I guess.)