You can’t blame the lack of CFL fans on “new Canadians?. Older generation Canadians don’t even follow the CFL, the media doesn’t give it the coverage it deserves, so why should new Canadians pay attention? As for baseball, it’s the same thing. The popularity of the sport has dropped considerably since the strike in 1994 and across Canada baseball has still not recuperated.
Basketball on the other hand is fine. The Raps sellout most nights, and you can probably make the argument that immigration helps grow basketball in this country the most, along with soccer, as these are the two sports that are followed around the globe.
Not a fan of your: Toronto being a smaller Canadian city because of immigration idea. I don’t wanna harp on this too much, but alls I gotta say is that immigrants do not make a city less Canadian. If anything, with regards to Toronto, the element that makes them less Canadian is the city’s desire to be American. Blame guys like Godfrey, the media, and some businessmen and politicians for that one.
I do agree though that the CFL should market more to immigrants (and older generation Canadians too for that matter). But with respect to new Canadians, the CFL does have some potential poster boys that they could use to bring new fans in.
It really goes a long way to have people playing something that look like you do, and it really helps if these guys are amongst the best in the league at their position.
Unfortunately I don't think that there are any players of Asian decent, but you do have some players originally from Africa and plenty of African Canadian and Americas. And the Argos do a great job at being involved in the black community - so perhaps we are on the right track there.
Also, Obby Khan is Muslim and can be a huge role model for young Canadian kids with a similar background. But again, you really gotta market and promote this to the fullest degree, and the CFL has never done that for anyone.