Yes, it is all very vague at this point, but it is not something that I, for one, plan to lose any sleep over.
Get the team, get it set up, get an expansion draft in place, get a stadium deal done, and then, and ONLY then, will I get at all exercised over the team name (if then).
I do not live in Ottawa, and have never been an Ottawa fan; so I am quite content to see the Ottawa fans decide what team name they prefer.
I stand to be corrected, but it seems to me that when a fan vote is taken to pick a team name, 99% of the time that is the name the team owners select. The only time I can recall team owners not agreeing to a name selected by the fans in a vote occurred many moons ago in the NHL, when in 1967 they expanded from 6 to 12 teams. There was a vote in San Francisco, and the fan vote indicated a clear majority in favour of the team name "Blades". Fearing too much controversy, being that it was San Francisco, of the team being known as the "Gay Blades", the owners chose Seals instead.
That is my recollection, anyway....and at my age, my memory isn't what it used to be.