My son, and his boss are big CFL fans. The company has twelve season tickets (3 groups of four) to hand out to customers. Like many of the posters here they too get frustrated by the lack of promotional stuff done by the teams and league. So they came up with their own idea.
Dozens of Customers always ask each year for donations to golf tournaments. In the past, they have gone out and bought things like Power tools, Golf bags, putters, $75.00 Keg certificates, etc. This year they decided to go out and purchase a bunch of game jerseys with Geroy Simon, Joe Smith, and Cam Wake numbers on them, and give out a Jersey as a Golf prize. Their thoughts are: If people wear the gear while out and about, it only raises the profile of the league and game.
Good idea or not?