The equivalent of 275,000 lbs. of food donated to food banks across Canada
The Purolator Tackle Hunger program reached its highest levels in 2005 with Purolator employees, customers and Canadian Football League (CFL) fans donating the equivalent of 275,000 lbs. of food through the program.
At designated games in eight of nine CFL cities over the course of the season, fans were encouraged to donate food or cash to their local food bank. In return, they had their photo taken with the Grey Cup trophy. In addition, each time a CFL quarterback was sacked during a regular season game, Purolator contributed the quarterback's weight in food to the local food bank in the city in which the game was played.
â€œWeâ€™re excited to be able to assist in alleviating hunger in local communities across Canada,â€? said Bob Johnson, Purolatorâ€™s President and C.E.O. â€œThanks to our partners, customers, employees and CFL fans for supporting the program and making it such a great success.â€?
The Purolator Tackle Hunger program will continue for another three years, as Purolator and the CFL recently announced an extended multi-year partnership which includes Purolatorâ€™s continued designation as the official courier of the CFL. Under the terms of the new agreement, Purolator continues as the presenting sponsor of the Grey Cup Commissionerâ€™s Luncheon and will also become the title sponsor of the CFLâ€™s Live Play-by-Play feature on www.cfl.ca. Purolatorâ€™s Sack Tally, an integral part of the Purolator Tackle Hunger initiative, will return in 2006 through to 2008, with exposure in broadcast on TSN and online at www.cfl.ca, with weekly tracking of CFL quarterback sacks.
"As a leading Canadian brand, we are proud to have Purolator on our partnership roster and excited to have them back for an additional three years as the official courier of the CFL," said Tom Wright, CFL Commissioner. "The results of the Purolator Tackle Hunger program, at both the national and regional levels, speak for themselves. The past three years have been a textbook example of how a property and a sponsor can work together to truly deliver value to not just one another but the communities in which we work, live and play. With a full commitment from both the CFL and Purolator, we look forward to the continued growth and success of this great Canadian program."