Isn't the basic rule on logos that if you have to explain it, it isn't a good one?
The past 2 of the 4 logos in league history didn't need any explanation, IMO, and the original, while pretty elaborate, stated clearly what it was. If the new commish hadn't explained it, I'd never have thought that the football laces, as depicted on this new one, represent our 3-downs. What's the purpose of cutting off most of our country's very recognizable maple leaf and maybe making it unrecognizable, even to some Canadians? Whatever that purpose was, I guess it also applies to both ends of the ball. If this new logo is designed to attract new fans, who today, as they say, "wouldn't know the pointy end of a football," I can maybe stretch my mind to get what they were thinking when they picked this design. I was more impressed when the CFL was Radically Canadian and our balls were bigger.