The Rocky and Bullwinkle Show
Press Release (CP) August 8, 2007
It was announced today from Toronto that the Kids network, YTV will start production on new version of the once popular cartoon series of the 60's, "The Rocky and Bullwinkle Show" . Melissa Bell, Director of Family Marketing Solutions says demographic trends have heightened expectations for the revamped cartoon series. Ms. Bell read from a statement that outlined the history of the original series.
"The Rocky and Bullwinkle Show was the collective name for two separate American television animated series: Rocky and His Friends (1959–1961) and The Bullwinkle Show (1961–1964). Rocky & Bullwinkle enjoyed great popularity during the 1960s and much of the success was a result of it being targeted towards both children and adults. The zany characters and absurd plots would draw in children, while the clever usage of puns and topical references appealed to the adult demographic. Furthermore, the strengths of the series helped it overcome the fact that it had choppy, limited animation; in fact, some critics described the series as a well-written radio program with pictures
Frank Duyvelshoff, Director of Business Development at Corus Interactive says negotiations with the sponsor General Mills who retains all United States television rights to the series were productive. The Rocky and Bullwinkle Show, still remains available in domestic syndication through The Program Exchange, although the underlying rights are now owned by Bullwinkle Studios, a joint venture of copyright holder Ward Productions and Classic Media.
The lead characters and heroes of the series were Rocket "Rocky" J. Squirrel, a flying squirrel, to be played by current Argo head Coach Michael Clemons and his best friend Bullwinkle J. Moose, a dim-witted but good-natured moose to be performed by Assistant Head Coach Rich Stubler. Both characters lived in the fictional town of Frostbite Falls, Minnesota, which was based on the real life city of International Falls, Minnesota. The scheming villains in most episodes were the fiendish, but inept, agents of the fictitious nation of Pottsylvania: Boris Badenov, a pun on Boris Godunov, and Natasha Fatale, a pun on femme fatale. Offensive Co-ordinator Stevie Burratto will play the villianous sidekick Natasha to the scheming Boris performed by GM & VP of Football Operations, Adam Rita.
Boris and Natasha were commanded by the sinister Mr. Big and Fearless Leader to be played by Argo President & CEO Keith Pelley and Argo Goodwill Ambassdor Leo Cahill.
It is hoped that the series will renew interest in older cartoon series due to the fact that the key characters are being performed by an equally comic team of professional football coaches and executives who are elusively trying to find the key to an inept offense much like Rocky and Bullwinkle story arc of the "Jet Fuel Formula"
No spinoffs of other characters introduced in the series like Dudley Do-Right, Snidely Whiplash or Mister Peabody were announced at press time.